Apple TV+ had been slowly gaining market share since its launch in 2019, whereas platforms like Netflix proceed to lose subscribers to smaller streaming companies. But the newest analysis from JustWatch reveals that Apple TV+’s international market share shrank final 12 months, which resulted within the platform being overtaken by its competitor Paramount+.
Apple TV+ loses market share to different streaming platforms
In this analysis seen by 9to5Mac, information from JustWatch reveals that Apple TV+ had a peak in subscriber numbers round March 2022. At the time, Apple Original reveals WeCrashed and Pachinko had simply premiered on the streaming platform. However, within the months to observe, Apple TV+ was overtaken by Paramount+, which ended 2022 with 7% of the worldwide streaming market share.
For these unfamiliar, Paramount+ was first launched as CBS All Access, however then was rebranded in 2019 following the merging of CBS and Viacom. It options content material from Paramount Pictures, Comedy Central, MTV, Nickelodeon, and others. Apple TV+, however, solely offers Apple unique reveals, films, and documentaries.
Apple TV+’s international market share has dropped from 6% to five% based mostly on the earlier JustWatch analysis with information from August 2022. The identical analysis confirmed HBO Max with 7% market share, however the platform now accounts for 9% of the market share. Netflix continues to be on high, though it continues to lose subscribers to different platforms.
You can test the total rating under:
- Netflix (23%)
- Amazon Prime Video (20%)
- Disney+ (18%)
- HBO Max (9%)
- Paramount+ (7%)
- Apple TV+ (5%)
- Others (21%)
9to5Mac’s Take
One factor to bear in mind is {that a} market share decline doesn’t essentially imply that the platform has misplaced subscribers. If different platforms develop quicker than others, they’ll acquire extra market share even when the others should not shedding subscribers. But after all, the information present that Apple TV+ nonetheless faces challenges and has a great distance forward to meet up with extra fashionable platforms like Disney+.
Apple TV+ was launched with a small catalog of unique films and reveals. Since then, the catalog has grown significantly, however continues to be smaller than the one in all different platforms like Amazon Prime Video and Netflix, as each supply each unique and licensed content material.
Currently, the Apple TV+ subscription prices $6.99 per thirty days within the US, however the service additionally comes included as a part of the Apple One bundle.
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